In competing can use emotional appeal or otherwise rational appeal. If other companies use emotional appeal then we can use rational appeal. "When companies think of profit against the emotional appeal of the industry, the company will often find new market space". Kim and Mauborgne write. Eliminating excess emotional appeal will create a simple business model that can provide a cheaper and more efficient in order to increase of value for consumers.
Quick Beauty (QB) House is a Japanese barber who cut the emotional power of a rational appeal. In Japan the time used to cut hair 1 hour. This is because the haircut is a ritual process. And rubbed shoulders in a massage, a hot towel is given, provide tea and coffee and artisan barbershop use ritual to cut hair, including hair and skin care specials, such as dry hair and shave his beard. So the time spent cutting hair just a little bit of the whole set of rituals haircut.The time used for the whole series is 1 hour so as to make a long queue for other potential customers. Costs range from 3,000 yen haircut to 5000 yen ($ 27 to $ 45).
QB House cut the emotional appeal of a rational appeal to realize that within 1 hour of professionals is a very valuable and they do not want just spent 1 hour for a haircut only. Rub and massage the shoulders, hot towels, tea and coffee and a ritual to cut hair removed including hair washing and drying hair.Thus the space required for a haircut becomes smaller than any trimmer. QB House focus only on cutting hair only by creating an air wash system (water wash).Air wash system uses high hose that can be lowered to suck hair was trimmed. The system is much faster turn time barber from 1 hour to 10 minutes only. Because of market professionals Whose aim is the cleanliness maintained well by introducing sanitation facilities in every seat and given a new set of towels and combs. In addition there is a shop outside lights to show when there is an empty spot for a haircut so that prospective customers can ensure your time and avoid long queues. By cutting the emotional appeal of a rational appeal the QB House can put just 1000 yen rates even one-fifth or one-third the price of traditional haircut. In this way the QB House, in 1 hour is not just one person that crop, but 6 people, so that the total income of QB House is higher than a traditional barber.
Qb House which was founded by Mr. Kuniyoshi Konishi in 1996 in Tokyo and is growing rapidly to 200 points in 2003 and to 300 places a branch in Japan in 2007. The number of visitors increased from 56,000 in 1996 to 3.5 million per year in 2002. QB House expands into Singapore, and Hong Kong Malaysia and target to open 1000 outlets in Asia before 2013. This can happen because the QB House uses a strategy to cut the emotional appeal of a rational appeal.
Quick Beauty (QB) House is a Japanese barber who cut the emotional power of a rational appeal. In Japan the time used to cut hair 1 hour. This is because the haircut is a ritual process. And rubbed shoulders in a massage, a hot towel is given, provide tea and coffee and artisan barbershop use ritual to cut hair, including hair and skin care specials, such as dry hair and shave his beard. So the time spent cutting hair just a little bit of the whole set of rituals haircut.The time used for the whole series is 1 hour so as to make a long queue for other potential customers. Costs range from 3,000 yen haircut to 5000 yen ($ 27 to $ 45).
QB House cut the emotional appeal of a rational appeal to realize that within 1 hour of professionals is a very valuable and they do not want just spent 1 hour for a haircut only. Rub and massage the shoulders, hot towels, tea and coffee and a ritual to cut hair removed including hair washing and drying hair.Thus the space required for a haircut becomes smaller than any trimmer. QB House focus only on cutting hair only by creating an air wash system (water wash).Air wash system uses high hose that can be lowered to suck hair was trimmed. The system is much faster turn time barber from 1 hour to 10 minutes only. Because of market professionals Whose aim is the cleanliness maintained well by introducing sanitation facilities in every seat and given a new set of towels and combs. In addition there is a shop outside lights to show when there is an empty spot for a haircut so that prospective customers can ensure your time and avoid long queues. By cutting the emotional appeal of a rational appeal the QB House can put just 1000 yen rates even one-fifth or one-third the price of traditional haircut. In this way the QB House, in 1 hour is not just one person that crop, but 6 people, so that the total income of QB House is higher than a traditional barber.
Qb House which was founded by Mr. Kuniyoshi Konishi in 1996 in Tokyo and is growing rapidly to 200 points in 2003 and to 300 places a branch in Japan in 2007. The number of visitors increased from 56,000 in 1996 to 3.5 million per year in 2002. QB House expands into Singapore, and Hong Kong Malaysia and target to open 1000 outlets in Asia before 2013. This can happen because the QB House uses a strategy to cut the emotional appeal of a rational appeal.
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